FRAMEWORKS, TIPS & TRICKS

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Segments library into more focused functions within teams, motions and initiatives.

Teams which can benefit from the action.

• Framework - Basics of GTM, how to start a function. These are about building long-term foundations.
• Tip - How to make functions better, faster and/or more efficient. This is more of a mid-term approach.
• Trick - Quick hacking and testing. These are small projects.

• Level 1 - A company starting from scratch.
• Level 2 - The first version of GTM motion is working with approx. 10 GTM ramped up FTEs. The company is scaling all functions and seeking efficiency.
• Level 3 - Larger GTM company with dedicated FTE per team. The company is improving processes and has a larger budget ($2+mil / year).